'Green Box of Gongbo Gifts' takes stage in CICIF in Shenzhen

From May 21 to 25, Prince Kung's Palace Museum participated in the 22nd China (Shenzhen) International Cultural Industries Fair (CICIF) at the Shenzhen World Exhibition & Convention Center under the theme "Blessings arrive in Shenzhen and a new chapter begins". Featuring its "Gongbo Gifts", the museum showcased innovative achievements in cultural brand and creative industry development, vividly demonstrating the contemporary expression of traditional Chinese culture.

Employing the museum's iconic "green box" visual identity, the exhibition space creatively recreated the five-courtyard layout of Prince Kung's Palace. Traditional architectural structure and garden elements across four seasons, such as the Western-style Gate and crabapple flowers, were seamlessly blended with modern design language to create an immersive aesthetic experience. Inspired by the Cave of Mysterious Clouds of the palace, the entrance featured a layered "Blessed Wonderland" screen wall reinterpreting the famous "Fu" Character (福) Stele inscribed by Emperor Kangxi (r. 1662-1722) of the Qing Dynasty (1644-1911), conveying the profound fu (blessing) culture of the museum.

After entering, visitors feasted their eyes on the museum's cultural and creative products developed in recent years. The "Kung Fashion" brand integrated polychrome decorative paintings of wisteria from the Grand Theater with traditional handicrafts such as silk thread flower-winding art and gold-thread embroidery to design apparel and other related products. The "Kung Xiaozhu" (Little Mistress of Prince Kung's Palace) collectible dolls, "Kung Xiaofu & Specialty Food Gifts" desserts and beverages, and fridge magnets transformed traditional motifs into touchable, edible, collectible fashionable lifestyle items.

In collaboration with brands such as DOCUMENTS (fragrance) and SAINT JOY (Song brocade), the museum also launched new products that reflected both contemporary market vitality and the refined aesthetics of Chinese culture.

During the exhibition, the "Kung Xiaozhu" mascot interacted with visitors and posed for photos, enlivening the atmosphere on site. Staff members also introduced the creative concepts behind the products and distributed promotional brochures of the museum's affiliated enterprises, further supporting cultural exchange and potential cooperation. The CICIF presence marked a significant step in the museum's exploration of innovative cultural integration, bringing fresh vitality to the inheritance and development of traditional Chinese culture in the future.