Prince Kung's Palace Museum makes a vibrant appearance at the CITM 2025

Prince Kung's Palace Museum offered visitors an immersive cultural experience at the China International Travel Mart 2025 held in Haikou, Hainan province from Dec 19 to 21.

The exhibition space, designed in the museum's signature green hue (the dominant color of the palace's roof tiles), continued the "Green Box" visual concept, symbolizing a carefully packaged cultural gift awaiting discovery. The layout creatively echoed the compound of Prince Kung's Palace, allowing visitors to experience the elegance of traditional Chinese architecture and garden aesthetics in every step.

At the entrance, a screen wall bearing the Chinese character "Fu" — the prominent calligraphy of Emperor Kangxi (r. 1662-1722) in the Qing Dynasty (1644-1911) — vividly conveyed the depth and continuity of China's tradition of seeking blessings. Flanked by the artistically reinterpreted Western-style Gate of the museum, the main exhibition zone unfolded in elements of four seasons, creating an emotional resonance with history for visitors through spatial storytelling and seasonal views.

The museum also showcased its latest cultural and creative products at the exposition, including "Kung Fashion" brand apparel, refined home décor, stationary, collectible figurines, and "Kung Xiaofu & Specialty Food Gifts".

Drawing inspiration from the museum's cultural marks such as wisteria, assorted windows, bamboo, and the Chinese character "Fu" and incorporating traditional crafts like flower-wrapping and goldwork embroidery, these designs successfully transformed aesthetic heritage into everyday use.

Particularly eye-catching was the Kung Xiaozhu (The Little Mistress of Prince Kung's Palace) IP figurine series, available in PVC and plush versions and styled with fashionable outfits. With its approachable and charming design, the series blended traditional motifs with contemporary trends, creating a connection with younger audiences. Meanwhile, the "Kung Xiaofu & Specialty Food Gifts" series extended cultural engagement into the realm of taste, allowing visitors to experience the cultural charm of Prince Kung's Palace through coffee and desserts — further expanding the boundaries of museum cultural creativity.