On April 28, Prince Kung's Palace Museum took the stage at the Hong Kong International Licensing Show, captivating audiences and industry professionals with its themed exhibition space titled "The Green Box of Gongbo Gifts".
From exquisitely designed handicrafts, dress and accessories to gourmet food and artful daily utensils, the museum presented a full range of self-developed and licensed cultural products that reflect the principles of Chinese lifestyle aesthetics.
The space blends traditional Chinese aesthetics with modern living, using the museum's signature green to evoke the elegant beauty of Prince Kung's Palace – its green glazed tiles, crimson eaves and classical charm.
The entrance design draws inspiration from the palace's passageway windows with crackled ice patterns, while the bat-shaped decorative element overhead symbolizes the palace's profound fu (blessing) culture as a "Place of Ten Thousand Blessings".
An arresting feature is the museum's emblem on the backdrop wall, inviting visitors to explore this cultural space while showcasing the museum's consistent innovation. Visitors stepping into the booth felt as though they were opening a life-size "green gift box", unveiling a world of curated cultural creations.
In recent years, Prince Kung's Palace Museum has actively expanded its licensing partnerships, collaborating with well-known brands such as Wumart, JDB Group, Documents, Xiaoguancha and Dove. These ventures have brought culturally rich, museum-branded products to a wider audience while enhancing brand influence and achieving mutual growth with partners.
By participating in the show, the museum not only highlighted its rich cultural resources but also demonstrated its commitment to the creative transformation and innovative development of traditional Chinese culture. In the future, it will continue to bring the refined elegance of a historic princely residence into modern life — making cultural heritage a beautiful part of everyday living.
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