The award ceremony of the inaugural writing contest and music composition contest themed on intangible cultural heritage took place on Oct 9 in Prince Kung’s Palace Museum.
Wang Chenyang, director of the Department of Intangible Cultural Heritage, Ministry of Culture and Tourism, delivers a speech.
In his speech at the ceremony, Wang Chenyang, director of the Department of Intangible Cultural Heritage, Ministry of Culture and Tourism, acknowledged the powerful partnership between the twin hosts of the initiative - Prince Kung’s Palace Museum and China Literature, and extended his hope of promoting the inheritance and dissemination of the nation’s cultural legacy through digitalization, so as to further integrate traditional Chinese culture into modern life through new mediums like online literature.
Feng Nai’en, director of Prince Kung’s Palace Museum, delivers a speech at the ceremony.
Feng Nai’en, director of Prince Kung’s Palace Museum, said at the ceremony that words and music are instrumental in exploring new ways of demonstrating intangible cultural heritage to arouse young people’s interest.
Hou Xiaonan, CEO and president of China Literature, gives a speech.
Hou Xiaonan, CEO and president of China Literature, expressed his anticipation that online literature can facilitate cultural inheritance in a way that is digitized, rejuvenated and features IP.
Feng Nai’en and Hou Xiaonan present the award to the top prize winner of the writing contest.
Since the signing of strategic cooperation in 2022, the two sides have co-organized a series of activities. The first writing contest received a total of 63,974 works created by online writers, involving 127 intangible cultural heritage items, such as Peking Opera, woodcarving, papermaking, lion dance and more. I Never Intended to Become an Immortal won the first prize; Blazing Moonlight, A Fortune in a Paper and The Splendor of the Ming Dynasty won the second prize; A Thousand Years in a Shuttle, Medical Couple, The Beautiful Lady, A Light Kiss to Little Jasmine, Golden Years and Guardian of a Loved One won the third prize.
Su Ning (first from left), deputy director of Prince Kung’s Palace Museum and Chen Feifei (first from right), vice president of the Market and Public Relations Department of QQ Music present the awards for the top three winning songs.
Meanwhile, the music composition contest jointly organized by Prince Kung’s Palace Museum, QQ Music and China Literature also awarded prizes. Three songs were awarded first, second and third prizes.
The roundtable discussion. From left to right: Cong Zhichen, associate professor at Peking University, Wang Jing, deputy director of Prince Kung’s Palace Museum, Yang Zhan, general manager of the Content Operation Department at China Literature, Xixing, a platinum writer with China Literature, and Liu Chang, chairman of Dreamax Media (Beijing) Co. Ltd
The second writing contest will be launched later this year.