The Cultural and Creative Product Design Competition, co-hosted by the Prince Kung’s Palace Museum and the Beijing Design Week organizing committee, has won broad attention and support from design agencies, individual designers, and design institutes since its inception online.
The competition aims to exploit the museum’s cultural and relic resources, create cultural brands, develop cultural creative products, and establish a licensing cooperation mode between the museum and cultural enterprises. By fostering, inheriting, spreading and utilizing cultural resources, the museum is committed to expanding its cultural product inventory in order to meet the increasingly diversified spiritual and cultural needs of the public.
The total prize set for the competition is 845,000 yuan ($122,150), with 120 awards in total. By the submission deadline, the number of visits to the competition’s official website had passed one million. It has been reported on by nearly 200 media outlets and supported by more than 50 design institutes. A total of 9,444 valid works have been collected. According to the competition’s policy, expert judges and organizers have conducted three rounds of objective, impartial and rigorous reviews. The results of the IP design are announced as follows:
Gold award (not awarded): a prize of 60,000 yuan + an award certificate
Silver awards (three): a prize of 30,000 yuan + an award certificate
Product name: The Little Blessing
Designer’s nickname: POPGREEN
Product name: Shadow Play Kit
Designer’s nickname: wonderflower (China Academy of Art visual communication design team)
Product name: MISSFU
Designer’s name: Shi Yixuan from the National Academy of Chinese Theatre Arts
Bronze awards (three): a prize of 20,000 yuan + an award certificate
Product name: fuqingting
Designer’s nickname: Hu Sunny
Product name: Wall lamps in the design of traditional window lattices
Designer’s nickname: Qoo
Product name: Collected Treasure
Designer’s nickname: Zhang Bichao
Product awards (four): a prize of 10,000 yuan + an award certificate
Product name: Good fortune arriving at Prince Kung’s Palace – pop-up books & cards
Designer’s nickname: 吉川JICHUAN
Work name: A song over night
Designer’s nickname: jccj384
Product name: Xiao Gongfu (Brand identity image of the Prince Kung’s Palace Museum)
Designer’s nickname: 喝可乐鸡翅
Product name: Xiao Gongzi (Brand identity images of the Prince Kung’s Palace Museum)
Designer’s nickname: cyant
Finalist awards (20): an award certificate
Product name: Little troubles of stone lions
Designer’s nickname: 一目智造
Product name: Exploring the Prince Kung’s Palace Museum
Designer’s name: 甲木金画师
Product name: Ceramic thermal cups with tea strainers
Designer’s nickname: Qoo
Product name: Gong Xiaofu (mascot image of the Prince Kung’s Palace Museum) and blind boxes
Designer’s nickname: 大大虾米
Product name: Cultural creative products with a traditional Chinese aesthetic
Designer’s nickname: 偷能量的贼
Product name: Story of the Prince’s Palace
Designer’s nickname: w.
Product name: Brand identity of the Prince Kung’s Palace Museum
Designer’s name: Zhonghe Boli (Beijing) Technology Development Co., Ltd.
Product name: Gift of chopsticks with good fortune
Designer’s name: Zhonghe Boli (Beijing) Technology Development Co., Ltd.
Product name: Designs based on traditional decorative patterns at the Prince Kung’s Palace Museum
Designer’s nickname: SYF朝生
Product name: Illustration series of “Butterfly loves flower”
Designer’s nickname: Connie
Product name: Cultural and creative products of the Prince Kung’s Palace Museum
Designer’s nickname: 野生植物
Product name: Best wishes – visual design and application
Designer’s name: Lei Yu Design Studio of the Fine Art Academy of the South Central University for Nationalities
Work name: Best wishes – brand identity and derivative designs
Designer’s name: Lei Yu Design Studio of the Fine Art Academy of the South Central University for Nationalities
Work name: New Year Gift Box of the Prince Kung’s Palace Museum
Designer’s nickname: 南枫有鱼
Product name: Xiao Fu
Designer’s nickname: 茶茶子
Product name: Little Fu god mascot
Designer’s nickname: mankoo
Product name: IP and cultural creative product designs of the Prince Kung’s Palace Museum
Designer’s name: Beijing Xinyi Aite Art Development Co., Ltd.
Product name: Creator of Fu (blessings)
Designer’s nickname: book思议
Product name: Prince Kung’s Palace Museum
Designer’s nickname: zhoulu
Product name: Stories of four beasts (designs of scented sachets)
Designer’s nickname: 设计星
Any disputes can be raised with the competition organizing committee via email (503027113@qq.com). The competition opposes firmly any form of plagiarism. Your supervision is welcomed. The organizing committee will contact each winner regarding the release of prizes and award certificates.
Congratulations to the winners above. Thanks for all the efforts made by teachers and students from design institutes and design teams and individuals who have taken part in the competition. In the future, the Prince Kung’s Palace Museum would like to cooperate with every creative designer to roll out more design works with cultural value, and to further explore the cultural creative product sector.
